Imagine a future of paper-thin digital signage screens replacing posters in windows around the world. It's easy if you try.
Jan. 6, 2016 | by Emily Carroll — Marketing Manager, Prendi Pty Ltd Kiosk Signage
LG Electonics is featuring its latest OLED innovations at the Consumer Electronics Show this week in Las Vegas, which could be coming to a digital sign near you one day.
OLED, an emerging technological innovation in the display space, is an often flexible display as thin as 1 mm that in some cases has the capability to be peeled on and off any surface. And now, it can even be double-sided thanks to LG. Check out this video:
Two pretty OLED screens, one TV. Gawping at LG's experimental prototype displays at #ces2016 #engadgetces
A video posted by Engadget (@engadget) on Jan 5, 2016 at 12:10pm PST
This type of technology will one day revolutionize the digital signage industry, providing businesses and consumers alike a whole new way of marketing and interacting with brands and products.
Imagine the ability to hang a double-sided digital display, almost as thin as your historic posters, in your store window: one screen to replace two, three, four — multiple posters — with interchanging content on either side.
Imagine any hanging posters or billboards replaced with one double-sided, lightweight display.
Imagine no restraints on where to place digital signage; something as thin and flexible as OLED can go anywhere.
It's easy if you try.
These LG displays are prototypes and most likely cost a good buck today, but they offer an intriguing look into our "Minority Report"-style future.
And as technology continues to advance and prices drop, OLED displays will one day be the standard. Imagine that.
Emily Carroll is the Marketing Manager of Prendi Pty Ltd. Prendi is a full-service digital solutions provider, specialising in the integration of a wide range of technologies, content and interactivity into physical environments.
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